The Long Tail

• By Chris Anderson
• Editor for the magazine - 'WIRED'
• Article first appeared in 2004
• BOOK PUBLISHED IN 2006

Basically the media has changed due to the internet. There is no physical shelf space for niche items anymore, but the internet now can carry everything - hits and niche products. Websites such as Google and Ebay can store everything. You expect to go onto the internet and get ANYTHING you want.

• On demand cinema at home
• iPlayer, 4oD, ITV
• Access whatever you want, whenever you want
• Refers to anything, even outside media
• Before, set time for niche programmes and usually had to be recorded on VCR or such. Now available on demand whenever

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